Google Moves to Interest-based Advertising

During our interview with Mike Saxon SVP, Brand and Communications TNS Online TV, Mike explained how many online advertisers are becoming much more interested in personalized preferences of potential customers by using interest based advertising.

Recently, Google, embraced interest based advertising.

If you are currently use Google Adsense, you may have received the below notice via email:

"We're writing to let you know about the upcoming launch of interest-based advertising, which will require you to review and make any necessary changes to your site's privacy policies. You'll also see some new options on your Account Settings page.

Interest-based advertising will allow advertisers to show ads based on a user's previous interactions with them, such as visits to advertiser website and also to reach users based on their interests (e.g. "sports enthusiast"). To develop interest categories, we will recognize the types of web pages users visit throughout the Google content network. As an example, if they visit a number of sports pages, we will add them to the "sports enthusiast" interest category. To learn more about your associated account settings, please visit the AdSense Help Center at http://www.google.com/adsense/support/bin/topic.py?topic=20310.

As a result of this announcement, your privacy policy will now need to reflect the use of interest-based advertising. Please review the information at https://www.google.com/adsense/support/bin/answer.py?answer=100557 to ensure that your site's privacy policies are up-to-date, and make any necessary changes by April 8, 2009. Because publisher sites and laws vary across countries, we're unfortunately unable to suggest specific privacy policy language.

For more information about interest-based advertising, you can also visit the Inside AdSense Blog.

We appreciate your participation and look forward to this upcoming enhancement.

Sincerely,

The Google AdSense Team"

Certainly, this change will cause privacy concerns for many internet users. But, as with most net offerings, one may decide whether or not to participate.

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Contact staff writer JC Lamkin at 215-843-1039 or jclamkinpmp@gmail.com

"How you doin'?!"

We don't usually post about basketball. Let alone sports in general. However, since tomorrow is the Philadelphia 76ers final season game at the Spectrum, we could not help sharing this old school lil' ditty:



It's infectious, right?! It makes me want to pop-lock.

Clap your hands and catch the wave....

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Contact staff writer JC Lamkin at 215-843-1039 or jclamkinpmp@gmail.com

Using Social Media to Sustain Businesses

How can local businesses use the internet to become more profitable?

Hosted by the Greater Germantown Business Association

Philadelphia, PA, --- “The problem is most small business owners do not realize that their customer pool is online looking for them,” says business owner, JC Lamkin, President, Gypsy Lane Technologies (GLT) and member of the Greater Germantown Business Association (GGBA). "A quick drive down the 8200 to 5100 blocks of Germantown Avenue in Philadelphia will result in the realization that our area businesses are quickly folding. But, if you take a cruise on social media websites, you will begin to understand why ... prospective customers are online. These days, it's not just about having a website or the plummeting DJIA. It is about connecting with customers, establishing your brand as a leader in your industry and building relationships online. Additionally, many business owners don't realize that their customers are online discussing their product and service needs. Social media sites are now allowing businesses to develop relationships with customers. Business owners just need to learn how to properly build a strategy and tap into that customer pool."



To address the concerns around closing Philadelphia area businesses, the Greater Germantown Business Association welcomes all to attend the Free Greater Germantown Business Association’s March Program, Social Media for Business Sustainability, on Tuesday, March 10, 2009 at First Presbyterian Church in Germantown, 35 West Chelten Avenue, Philadelphia, PA 19144. The Association’s regular monthly meeting is held on the second Tuesday of every month; and, begins at 7:00 p.m. sharp with updates, the workshop immediately follows. Meeting adjourns at 8:00 p.m.

The discussion will answer the following questions:

* How do potential customers use the web to look for your products/services?

* How can neighborhood businesses use the internet to become more profitable?

* Should You Market Your Business on the Internet?

Participants should RSVP for Philadelphia Sustainable Business Social Media program

This interactive workshop will be facilitated by tech expert, JC Lamkin, PMP, president of Gypsy Lane Technologies (GLT), a professional Internet solutions company headquartered in the Germantown section of Philadelphia with training offices in Philadelpia and King of Prussia, PA. GLT specializes in best-in-class database development, website development, social media strategies, webcasting, online marketing, Flash multimedia and content management solutions. GLT features an integrated team of web consultants, creative designers, writers, coders and marketing professionals who know how to get online results. Ms. Lamkin will also be available to sign copies of her book, “Fabulous & Tech-Filled, Volume 1” .

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Contact staff writer Karen Haber-Williams at 215-843-1039 or karen.haber-williams@gmail.com.