Google Moves to Interest-based Advertising

During our interview with Mike Saxon SVP, Brand and Communications TNS Online TV, Mike explained how many online advertisers are becoming much more interested in personalized preferences of potential customers by using interest based advertising.

Recently, Google, embraced interest based advertising.

If you are currently use Google Adsense, you may have received the below notice via email:

"We're writing to let you know about the upcoming launch of interest-based advertising, which will require you to review and make any necessary changes to your site's privacy policies. You'll also see some new options on your Account Settings page.

Interest-based advertising will allow advertisers to show ads based on a user's previous interactions with them, such as visits to advertiser website and also to reach users based on their interests (e.g. "sports enthusiast"). To develop interest categories, we will recognize the types of web pages users visit throughout the Google content network. As an example, if they visit a number of sports pages, we will add them to the "sports enthusiast" interest category. To learn more about your associated account settings, please visit the AdSense Help Center at http://www.google.com/adsense/support/bin/topic.py?topic=20310.

As a result of this announcement, your privacy policy will now need to reflect the use of interest-based advertising. Please review the information at https://www.google.com/adsense/support/bin/answer.py?answer=100557 to ensure that your site's privacy policies are up-to-date, and make any necessary changes by April 8, 2009. Because publisher sites and laws vary across countries, we're unfortunately unable to suggest specific privacy policy language.

For more information about interest-based advertising, you can also visit the Inside AdSense Blog.

We appreciate your participation and look forward to this upcoming enhancement.

Sincerely,

The Google AdSense Team"

Certainly, this change will cause privacy concerns for many internet users. But, as with most net offerings, one may decide whether or not to participate.

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Contact staff writer JC Lamkin at 215-843-1039 or jclamkinpmp@gmail.com

Adding Google Adsense to Feeds

Image via Wikipedia Adding Google Adsense to Feeds
Great news for publishers. Google has fully integrated Feedburner as one of their services. Google Adsense has merged Feedburner into it's arsenal also. So, if you have been logging in to your Feedburner account by navigating to feedburner.com, you can now navigate to feedburner.google.com, instead.
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News: Google Adsense in Feedburner feeds

Until recently, when attempting to use Google Adsense for feeds, publishers experienced major disappointment. Originally, Feedburner was optimistic about this endeavor. However, for most Feedburner publishers the "FAN" option to monetize feeds simply did not work. Moreover, Feedburner announced that they were not quite certain when publishers would be able to insert ads into feeds. Illustration of Feedburner FAN page shown below:




But, Google has since taken matters into their own hands, developing an easy integration for feeds with their Adsense service.

Consider the current process “Beta”. Google has indicated that they will shortly make this migration process automatic so that the publisher can control the experience him-/herself via the Feedburner.Google.com domain. However, publishers may simply email, adsense-support-aff@google.com the following information:

• Your FeedBurner account username
• The Google Account email address you use to sign in to AdSense

And, they will help you set-up the account. But, please note that it is mandatory that you use your Google Account to use Adsense for your feeds.

After you have emailed the above information to Google, they will email you to outline the next steps for completing your feed migration.

Interactive Internet Success Course

Internet Success
During our Saturday, June 14, 2008 show, 2:00p.m. JC will share her much sought after techniques for internet success. Non-profit and for-profit organizations will learn how to make their internet presence generate revenue.

Topics that will be covered:
- Planning your internet success
- Domain Registration/Storage Space/Your email
- Internet Etiquette
- Becoming a paid Knowledge Leader in your Industry
- Blogging
- Writing for the internet
- Search Engine Optimization
- Focus groups/areas/targets
- Connective Marketing: The Internet hits The Road
- Backlinks -Quid pro Quo Marketing
- Monitoring your internet success

Would you like to view this training online? - WebEx Details
Topic: Technically Speaking Radio's Interactive Internet Success Course
Date: Saturday, June 7, 2008
Time: 2:15 pm, Eastern Daylight Time
Meeting Number: 594 759 955
Meeting Password: tsr

Please click the link below to see more information about the meeting, including its agenda, or to join the meeting.

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To join the online meeting
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1. Go to https://freetrial.webex.com/freetrial/j.php?ED=106043917&UID=0&PW=68d01e1c4b
2. Enter your name and email address.
3. Enter the meeting password: tsr
4. Click "Join Now".
5. Follow the instructions that appear on your screen.



Be sure to call in at (610) 667-9697 or (877) 667-9697 to ask your question or leave your question in the comment field below.