Google Moves to Interest-based Advertising

During our interview with Mike Saxon SVP, Brand and Communications TNS Online TV, Mike explained how many online advertisers are becoming much more interested in personalized preferences of potential customers by using interest based advertising.

Recently, Google, embraced interest based advertising.

If you are currently use Google Adsense, you may have received the below notice via email:

"We're writing to let you know about the upcoming launch of interest-based advertising, which will require you to review and make any necessary changes to your site's privacy policies. You'll also see some new options on your Account Settings page.

Interest-based advertising will allow advertisers to show ads based on a user's previous interactions with them, such as visits to advertiser website and also to reach users based on their interests (e.g. "sports enthusiast"). To develop interest categories, we will recognize the types of web pages users visit throughout the Google content network. As an example, if they visit a number of sports pages, we will add them to the "sports enthusiast" interest category. To learn more about your associated account settings, please visit the AdSense Help Center at http://www.google.com/adsense/support/bin/topic.py?topic=20310.

As a result of this announcement, your privacy policy will now need to reflect the use of interest-based advertising. Please review the information at https://www.google.com/adsense/support/bin/answer.py?answer=100557 to ensure that your site's privacy policies are up-to-date, and make any necessary changes by April 8, 2009. Because publisher sites and laws vary across countries, we're unfortunately unable to suggest specific privacy policy language.

For more information about interest-based advertising, you can also visit the Inside AdSense Blog.

We appreciate your participation and look forward to this upcoming enhancement.

Sincerely,

The Google AdSense Team"

Certainly, this change will cause privacy concerns for many internet users. But, as with most net offerings, one may decide whether or not to participate.

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Contact staff writer JC Lamkin at 215-843-1039 or jclamkinpmp@gmail.com

Sprint Services Eclipsed by Social Media?

Image via WikipediaOn Wednesday, December 31, 2008, Sprint will discontinue its PCS Mail and PCS Calendar services.

Because social media tools such as Twitter, Plurk and Utterli are making it easier for users to communicate, many legacy communication systems are finding themselves greeting retirement. With the popularity of easy-to-access mobile and free webmail options available, Sprint has found that many customers simply do not need its PCS Mail and PCS Calendar services. Therefore, these services are being discontinued. According to Sprint representative, Brittany W, "Picture mail is not being discontinued."

Although the PCS Mail product is being decommissioned, the outbound SMTP server will remain. Customers will still have the ability to send Outbound PCS Mail via Sprint's SMTP server. This means that not all of Sprint's email accounts will be discontinued. Only PCS Mail email is being decommissioned as of December 31, 2008. Depending on your device, you will have other email options such as Versa mail, Picture Mail, Sprint Mobile Email and other 3rd party providers.

If you are a Sprint Smartphone user (such as a Treo 755p) your Smartphone email client that you downloaded to your device will not be affected. Additionally, the 2 way SMS Text Messaging service will not be impacted and POP email accounts from any of the other 3rd party email providers (Gmail, Yahoo, Hotmail, Microsoft, Thunderbird, etc) will not be affected. Most of these email services are free, but check the POP email provider's agreement information before signing up for a new email account.

If you use PCS Mail as your mailbox (pop.sprintpcs.com and imap.sprintpcs.com), you will need to migrate your mailbox to a new POP/IMAP mailbox provider and reconfigure the client to use the new mailbox. If you use PCS Mail to send email (authenticated SMTP mail server smtp.sprintpcs.com), you may continue to do so without any problem; or, you may reconfigure your client to use a different provider. To get your saved emails and contacts moved to another provider, follow the instructions to create a new account and migrate your emails
and address book to your new email service. Review the Sprint PCS Announcement page for additional information.

Note that although Sprint's PCS Calender services are being decommissioned as of December 31, 2008, Sprint is unable to migrate your calendar to your new provider. If you regularly use the tasks and calendar services on your device, your best option is to sync your device to your computer, then sync to your new provider for these services. For example, Google Calendar supports syncing and has mobile set-up capability.

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Contact staff writer JC Lamkin at 215-843-1039 or jclamkinpmp@gmail.com.

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The New *improved* salesforce.com - Fact or Fiction

Image via CrunchBase, source unknownAs salesforce.com's Success in the Cloud Tour touched down on Philadelphia's Columbus Boulevard earlier this week, Customer Relationship Management (CRM ) gurus, admins and trainers began to wonder if this tour would huff, puff, or blow the CRM house down.

Turns out, it did none of the above. The Success in the Cloud Tour simply reestablished sf.com's position as a "force" to be reckoned with. With over 8 kiosks, salesforce showed off its mobile, training, AppBuilder and foundation products. As heard here, salesforce.com has embraced cloud computing and mashables:



By taking full advantaged of Google Docs, salesforce.com has made certain that non-profit organizations can perform day-to-day operations as efficiently as for-profit entities.

The feature that impressed this reporter the most was the opportunity splits. Having planned CRM implementations, customized salesforce.com and trained sales managers in a previous life, I've noticed that many sales people are very territorial. If they do not get credit for bringing home a sale, things could get ugly fast. With opportunity splits, no one will get hurt. So, salesforce.com in its own way is promoting non-violence in the workplace :-)

Users are always looking for a way to easily organize, access and report on their contacts and projects. salesforce.com is a great way to manage all of these tasks. Don't believe me, try salesforce.com for free, but don't fall in love with it until you have checked out its ticket price. If you are a micro-business owner, take a look at my review of OfficeInteractive. As far as pricing and ease of use goes, it may be more your speed.
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Contact staff writer JC Lamkin at 215-843-1039 or jclamkinpmp@gmail.com.

What is Scroogle?

Did you know that you can delete most spam and blogs by adding -com to your search terms? Scroogle does. No cookies. No search-term records. Access log deleted within 48 hours.

Scroogle, a proxy search engine, is a self proclaimed Google arch-nemesis. Campaigning for internet search freedom and liberty, Scroogle allows surfs to search minus the Big Brother Monkey on your back. Scroogle enables Wi-Fi internet user to surf securely. Scroogle cuts down on the profiling of service providers. If you use the internet while at work, Scroogle will eliminate your employer's ability to monitor your web surfing. This stealth-mode search leader is a big hit among youngsters who use public computers.

For Scroogle, SSL is used to hide your search terms from anyone who might be monitoring traffic between your browser and Scroogle's servers. This encryption happens when you send your search terms to Scroogle, and it also happens when Scroogle sends the results of your search back to you. No one snooping between your browser and Scroogle can figure out what you were looking for, because the information is encrypted and looks like gibberish. The connection between Scroogle and Google, which still must happen for every search, is not encrypted because Google doesn't use SSL. However, this connection is not associated with you at that point, and only Scroogle knows who entered those search terms. Your IP address is dropped before your search terms are sent to Google.

Most employers monitor the websites visited by their employees. There are impressive "employer spyware" packages such as Websense that they use to do this. Because the GET method is preferred by almost all search engines (see this page), even if the employer sees only the web address that you used to arrive at Google, he already knows the search terms you requested. With a record of all the search terms you've used while you were at work, each with a date and time recorded in his log, your employer has a pretty good idea of what you've been thinking. There are no laws that prevent employers from doing this sort of snooping.

If you use Wi-Fi and you haven't set up your router for secure operation, your neighbors could see what you are doing on the web. Again, your search terms might be interesting to them.

In some countries, the government could be monitoring your web activity by requiring your service provider to log the sites you visit, and make the logs available on demand. In fact, most governments wouldn't even have to ask the service provider for this information. They could tap the line upstream of the provider, and just look for packets containing www.google.com/search. Next to this are your search terms in plain text, with your IP address in the same packet. Government spies salivate at the thought of data-mining this information. With your search terms revealing what you are thinking, and the email you send revealing your network of associates, that's almost everything they need to know about you.

Besides encrypting everything between your browser and Scroogle, there are other details that may interest you about SSL. We prefer the POST method over the GET method, but if you use SSL, even the GET method is secure. You will see the Scroogle address and the search terms in your browser address bar with the GET method only because the browser displays this before it starts the SSL negotiation with Scroogle. Those search terms don't go any further than your browser. The SSL in your browser strips off the portion of the URL after the question mark, and then provides this information to Scroogle only after the secure connection has been established.

When the Scroogle results come back from an SSL search, and you click on any of the links shown on that secure page, there is another advantage. SSL does not allow the browser to record the address where that secure page came from, and attach it to any outgoing links on that page. Normally all browsers do this, and it's called the "referrer" address. But SSL blanks out the referrer, so that any site you click on from a Scroogle SSL page won't even know that you arrived at their site from Scroogle. The referrer will be blank, and your log entry will look like any of the hundreds of bots that crawl the web all day and night with similar blank referrers.

All of these are good reasons to use Scroogle's SSL option. It increases the load on our servers because the encryption handshaking is complex, but so far it hasn't been a problem for us. If it does become a problem, we hope to get more donations so that we can add more servers.

Taking the dumb out of Smart Phones

More and more we are realizing how smart phones permeate our lives and how dangerous it could be to place bank info, user names and passwords on a device that could so easily crash or go missing.

Someone has to take the dumb out of Smart Phones!

Smart phone users tend to place all types of personal information on their devices simply because it’s so convenient. Yet, if their iPhones crash (which happens more than we’d like) or their Blackberries or Windows Mobile devices go lost or stolen, all of that data gets lost or – even worse – ends up in the wrong hands.

Also, when a smart phone goes missing or crashes, users often lose files that don’t get backed up on their computers: music, ring tones, text messages and other files. Listeners (many of whom use Smart Phones) can come to understand the seriousness of carrying around a device with so much valuable data and the need to protect it.

CyberSynchs (www.cybersynchs.com) is a cool, easy and economical solution to losing you data. CyberSynchs is a small application that loads onto your phone and backs up all of the data to their secure server. What’s even better is that the CyberSynchs web server allows you to erase all of the data from your smart phone should it go missing.

Earlier this year, Amos Winbush, CyberSynchs’ founder discovered that his iPhone had crashed and his personal and professional life came to a screeching halt. The idea for CyberSynchs actually came to him one night after learning that he’d never retrieve the data from his crashed iPhone.

Today's "Two Tech Thumbs-down" Award goes to CAPTCHAs that Blind You with Science

Invented in the year 2000, a CAPTCHA is supposed to be a sort of security measure against computer robots that would like to mascaraed as humans. "Completely Automated Public Turing test to tell Computers and Humans Apart" (CAPTCHA) gives the user a challenge response news test to see if the user can identify or calculate a set of characters.

Using CAPTCHA technology minimizes spam traffic through a given site. There is only one draw back, however. The CAPTCHA also often minimizes a user's patience. One of the most frequently used CAPTCHAs is the distorted characters CAPTCHA. Because the characters are generally hyper-distorted, sometimes even humans can not decipher the characters.

I occasionally teach computer workshops. At times during the workshop, I might instruct the students to register for a particular service. Subsequently, we may spend the next 20 minutes attempting to decipher the CAPTCHA on each others' screens. Some users become so frustrated that they want to give up before they ever get started.

While the CAPTCHA is helpful, we will need to create a better way to distinguish human computer users from robots. Until then, today's "Two TechCrusader Thumbs Down" award goes to CAPTCHAs that blind us with science.

Review of Google Chrome

(aka online beta testers will work for free)

In this week's news, Google launched Chrome, its beta response to Firefox 3. Like bees to beta honey, the world's tech enthusiasts e-elbowed each other to be the first to critique the web browser. The verdict thus far is most people like the sleek no-frills browser. The Incognito Window, a snooping spouse's worst nightmare, is a bit suspect for my tastes. Overall, I would have to agree with the Tech Illuminati, Google has made it to third base with this one.

Pros

• Like most popular browsers, it allows for easy importing of bookmarks.
• It allows html, plugins, and javascript to play nice together
  
• Omnibox: Keyword searches via the address field is a delightful plus, also.
• To manage security and RAM, it creates separate processes for each new tab opened.
• Open source is always a good thing, right? (mash, mash, mash)
  

Cons

• It has been noted that Google's Chrome may not support GIF animation frames, however.
  
• Google's Chrome does not support Lively...a Google product.  What's up with that?
• Currently, the Chrome browser does not work on Macs. However, knowing Mac users, they will have a Chrome for Macs version compiled by the end of the week.

Middle of the road
The Report bug or Broken Web site feature: Google Inc (GOOG.O) has offered all self proclaimed Tech Illuminati the ability to send reports of program bugs. Now, isn't that thoughtful of Google....

Adding Google Adsense to Feeds

Image via Wikipedia Adding Google Adsense to Feeds
Great news for publishers. Google has fully integrated Feedburner as one of their services. Google Adsense has merged Feedburner into it's arsenal also. So, if you have been logging in to your Feedburner account by navigating to feedburner.com, you can now navigate to feedburner.google.com, instead.
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