Visit the Linkedin's Jobs Tab

Many professionals have found that proper use of social networking sites such as Linkedin.com and Plaxo.com help to quickly identify and market to hiring managers and recruiters. By properly completing your Linkedin.com profile, you will instantly connect with people you have gone to school with, worked with and associated with.

For example, if you have your heart set on working at the University of Pennsylvania, the largest employer in Philadelphia, after logging into Linkedin.com, you can search on “University of Pennsylvania” , find and connect with several people who work there. More importantly, you will be able to quickly identify if there are people who work for the University of Pennsylvania that are already in your network.  JCLamkin.com or JC-Lamkin.GLTmyPC.com allows you to connect with people who are technologically advanced.

Additionally, once you’ve joined a Linkedin.com group, you will see the job postings listed in that group. Groups are online cafes where people of similar interests connect. Job recruiters and job seekers are often found discussing news and information in their respective industries.
in reference to: Home | LinkedIn (view on Google Sidewiki)

Highly informative tech info

Hey, technology is not just for geeks any more!

Techpodcasts.com's weekly hosts are informative AND entertaining. Of course, I value the contests, but I listen because I know that I learn something new.

eh, btw, I'm also one of the host! Go figure :-)

in reference to: Tech Podcast Network (view on Google Sidewiki)

Connect to Chris Brogran

One of the top Social Media Knowledge Leaders of the decade.

Read.
Follow.
Learn.

in reference to: Chris Brogan (chrisbrogan) on Twitter (view on Google Sidewiki)

Insightful Social Media Knowledge Leader

A must have on your reading list.
A must follow for your social network.

in reference to: Chris Brogan (chrisbrogan) on Twitter (view on Google Sidewiki)

Most useful website

The Philadelphia Free Library is one of my top 10 most useful sites.

It is a time saver because one can reserve a book in advance.

Once you have logged into your accoutn, be sure to check out the audio books via OverDrive Media. This will allow you to download a books audio and take it with you. So, you can "read" a book while doing housework, working, walking, etc.

in reference to: Free Library of Philadelphia (view on Google Sidewiki)

SEPTA Strike, Social Media Solution

On election day November 2, 2009, many Philadelphians found themselves in a pickle. SEPTA workers, Transport Workers Union Local 243, had gone on strike. This action created a challenge for nearly half a million public transit riders of buses, subway, and trolley service in the Philadelphia - as well as the Frontier Division buses in Bucks, Montgomery, and Chester counties.

As during previous challenges in America, however, the citizens used technology to aid and inform those in need. Twitter posts were ablaze with the "SEPTA" trending topic. Soon twitter users realized that this time the effects the strike would be different. They now had an open and free medium for communicating transportation needs with one another. Riders did not need to feel abandoned.

Drivers who had an available seat in their vehicle would post on Twitter which area of the city they were coming from, which area they were going to and the time they were traveling to let riders in need gain an opportunity for a ride. If the driver was leaving 52nd & Market Streets at 9:00 a.m. going to Germantown they would simply post "@9:00 a.m., D: 52nd & Market Streets A: Germantown, Seats Available: 2 #havearide". "D" indicating departure and "A" indicating arrival.

Conversely, if a riders needed transportation from Chestnut Hill to Broad and Olney at 10:30 a.m., the rider would post: "@10:30 a.m., D: Broad & Olney A: Chestnut Hill, Seats needed: 1 #needaride"

By connecting those in need of a ride with those who had available seats, Twitter users made the SEPTA workers strike less of a hardship for innocent riders who were left stranded.

Once again, social media brings social solutions.

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Contact staff writer JC Lamkin at @JCLamkin

Review of the DocuPen RC800 Handheld Scanner

Making the Paperless Office a Reality

It is not often that one will find me in my office. While I love a leather executive office chair as much as the next business mogul, I love the great outdoors event more. It is for this reason, I need office equipment that is durable, effective and mobile. Planon's DocuPen Scanner RC800 is one handheld scanner that fits my very active lifestyle.

At first glance, it looks like just another fancy pen. As a matter of fact, while I was working and enjoying a cup of coffee at my local café, one of the customers asked me if he could borrow my pen. When I pointed out that this "pen" was a scanner, he could not believe his eyes, so I showed him how this duplication device works. Slightly larger than a real pen, the DocuPen easily fits into my briefcase. I use it mostly to scan in signed contracts while I am off-site meeting with clients. As an added benefit, using this tool enhances my company's profile as an environmentally conscious company, pending B-Corp status because we use the power of technology to save tree, go paperless and create public benefit. It is unusually easy to use. As a matter of fact, all I have to do is run the flat part of the Docupen over my document and it is saved to the DocuPen's memory. I can connect the the pen to the USB cable and the cable to my laptop, then voilà! I am ready to move my scanned document to my computer.



The most convenient feature is the color mode option. The Mode button allows me to scan in color, black and white or some variation thereof.

The set-up was reasonably easy. I inserted the DocuPen CD, selected PenTwain from the menu to install the software, then selected the DocuPen application to install. Once I connected the USB port to the pen and then to my computer, it found the drivers and installed. Upon set-up, I would recommend allowing the DocuPen to stay connected to your computer for 50 minutes so that the DocuPen can fully charge.

Priced, just under $300.00, this little tool will be a great replacement for the scanner that SOMEONE managed to break in my home office.

Features

The following components are included in the Planon DocuPen scanner RC800 product package:

- The DocuPen RC800 scanning unit

- USB cable for communication with PC (Mac) & recharging.

- Installation CD containing DocuPen PenTwain driver, DocuPen stand-alone application & PaperPort Software

- Quick Start Guide

- Leather Case

As far as tech essentials go, the DocuPen RC800 portable handheld scanner is one of the most useful tools that I have in my mobile arsenal.
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Contact staff writer JC Lamkin at @JCLamkin

Public speaking rider

To ensure that event participants are pleased with the results of your engagement, we request the following provisions:

In preparation of event

• Formal emailed letter of speaker request on organization's letterhead identifying the events exact date, time and location.
• Free parking is provided
• Detailed directions to meeting room provided at least 1 week prior to event
• Speaker is offered advanced participation in all media related interviews
• If tickets are sold or donations are received for the event, immediately after event, speaker receives 50% of donation made with check payable speaker's selected nonprofit*
• Free event admission is given to speaker and speaker's assistants
• Any press releases mentioning event, must include link to speaker's website
• Speaker's assistant is given access to meeting room at least 1 week prior to event to survey setup areas
• Space provided for speakers Banner display
• Space provided for speakers Ad table

During event

• Theme music is played when speaker is being announced (music provided by speaker)
• Speakers provided bio is read
• Announcement is made that books are on sale
• If food is served, take home trays are provided for speaker and speaker's assistants
• Bottled water provided for speaker
• Participants complete provided Speaker Feedback Survey
• Speaker's assistants distribute flyers
• Speaker's assistants may take pics and simulcast event

Post event

• On organization's letterhead, letters of thanks with mention of value of in-kind donation of time and follow-up letters of recommendation provided, if requested
• Any press releases mentioning event, must include link to speaker's website
• Speaker is provided an emailed copy of all pics and videos for event for full unrestricted use

*Speaker may waive this condition

Twitter and Chicken. Birds of a Feather

Image via Wikipedia

When Popeye's Chicken posted their first tweet, there was not much fanfare. As a matter of fact, very few people noticed outside of Joe from SocializedPR.com. Now that Popeye's, KFC and Church's Chicken all have Twitter accounts, maybe things will get interesting. So far, these fast food giants have been online fine feathered friends (oh come on, you KNEW that alliteration was coming) . @kfc_colonel has commended @PopeyesChicken for having such great friends. Meanwhile, @ChurchsChicken shows no shortage of self-appreciation.

With KFC's Unfry Day coming up and its partnership with @oprah to offer free Kentucky Grilled Chicken Two-Piece Meal Coupon, we shall see if the combination of a Twitter presence and free food will boost sales for the Colonel. Is it just

Image via Wikipedia

a coincedence that the very next day, Church's will announce its “Renewed Community Focus” and call to put away gimmicks and get down to the business of “Community”? Now that many consumers are staying home and cooking for themselves, are we in for a kinder gentler fast food war? (I blame Obama and hope.)

But, seriously, I can't help but to wonder how difficult it must have been to convince the key decision makers of these companies to buy into the social media hype.

See what happens when your Marketing Director doesn't recognize genius quickly enough. Your company name goes on sale to the highest bidder. No worries. Somehow, I don't believe any of these Tweet'amis campaigns will compare to Burger King's Subservient Chicken, anyway.

Image via Wikipedia

Image via Wikipedia

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Image via CrunchBase

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Contact staff writer JC Lamkin at 215-843-1039 or jclamkinpmp@gmail.com

It's Twitter. It's not about you.

For Immediate Release
Contact:
Karen Haber-Williams
Public Relations Manager
(215) 843-1039
karen.haber@gltmypc.com

"Twitter. It's Not About You."

Revive Your Business...Be Social!

Hosted by the African American United Fund

Philadelphia, PA, --- The African American United Fund, a 501(c)3 welcomes all to attend the Revive Your Business...Be Social! workshop, on Wednesday, May 6, 2009, 6:30 - 7:30 p.m. at the African American United Fund Conference Room, 2227 N Broad Street, Philadelphia, PA 19132. Free will donations to The Fund may be made online, mailed in to African American United Fund, 2227 N Broad Street, Philadelphia, PA 19132 or presented at the workshop.


This very applicable and relevant workshop will provide easy step-by-step instructions and give real-life scenarios especially for skilled laborers on reaching customers online. Participants will learn how to properly use Twitter and other social media platforms to engage prospective customers. If you can read, write and click, you should attend this workshop.

This social media for beginners workshop will answer the following questions:


* How should you use the internet to find customers who need your services?

* What is mini-blogging? And, why should you care?

* Should you use live web streaming to showcase your storefront business activities?

Participants must RSVP online for the Revive Your Business...Be Social!, http://social-networking-phila.eventbrite.com/ workshop or call AAUF at (215) 236-2100. Don't let your inability to find a babysitter for the children keep you from participating in this pivotal event. An babysitter, who can help your child with his or her homework, will be provided on-site so you may focus on this riveting workshop. Healthy snacks (apples, oranges, etc.) will be provided for the children. Established
in 1982 as a not-for-profit corporation, the African American United Fund is a GPUAC agency. The African American United Fund (The Fund) raises and utilizes funds to support the growth,
development and empowerment of the African American community and in turn, society at
large. The Fund advocates volunteerism, mutual aid, and self-help to collectively support,
strengthen and economically empower African American communities.

This interactive workshop will be facilitated by tech expert, JC Lamkin, PMP, President of Gypsy Lane Technologies (GLT), a professional Internet solutions company headquartered in the Germantown section of Philadelphia with training offices in Philadelpia and King of Prussia, PA. GLT specializes in best-in-class database development, website development, social media strategies, webcasting, online marketing, Flash multimedia and content management solutions. GLT features an integrated team of project managers, web consultants, creative designers, writers, coders and marketing professionals who know how to get online results. Ms. Lamkin will also be available to sign copies of her book, “Fabulous & Tech-Filled, Volume 1” . Listen to the audio from a previous social media workshop or view the video trailer from a previous workshop. Check the GLT Evite page for more information on other upcoming workshops.

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Hash tags for this event: #AAUF #sm4labors @TechCrusader #sm #philly #phila

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Google Moves to Interest-based Advertising

During our interview with Mike Saxon SVP, Brand and Communications TNS Online TV, Mike explained how many online advertisers are becoming much more interested in personalized preferences of potential customers by using interest based advertising.

Recently, Google, embraced interest based advertising.

If you are currently use Google Adsense, you may have received the below notice via email:

"We're writing to let you know about the upcoming launch of interest-based advertising, which will require you to review and make any necessary changes to your site's privacy policies. You'll also see some new options on your Account Settings page.

Interest-based advertising will allow advertisers to show ads based on a user's previous interactions with them, such as visits to advertiser website and also to reach users based on their interests (e.g. "sports enthusiast"). To develop interest categories, we will recognize the types of web pages users visit throughout the Google content network. As an example, if they visit a number of sports pages, we will add them to the "sports enthusiast" interest category. To learn more about your associated account settings, please visit the AdSense Help Center at http://www.google.com/adsense/support/bin/topic.py?topic=20310.

As a result of this announcement, your privacy policy will now need to reflect the use of interest-based advertising. Please review the information at https://www.google.com/adsense/support/bin/answer.py?answer=100557 to ensure that your site's privacy policies are up-to-date, and make any necessary changes by April 8, 2009. Because publisher sites and laws vary across countries, we're unfortunately unable to suggest specific privacy policy language.

For more information about interest-based advertising, you can also visit the Inside AdSense Blog.

We appreciate your participation and look forward to this upcoming enhancement.

Sincerely,

The Google AdSense Team"

Certainly, this change will cause privacy concerns for many internet users. But, as with most net offerings, one may decide whether or not to participate.

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Contact staff writer JC Lamkin at 215-843-1039 or jclamkinpmp@gmail.com

"How you doin'?!"

We don't usually post about basketball. Let alone sports in general. However, since tomorrow is the Philadelphia 76ers final season game at the Spectrum, we could not help sharing this old school lil' ditty:



It's infectious, right?! It makes me want to pop-lock.

Clap your hands and catch the wave....

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Contact staff writer JC Lamkin at 215-843-1039 or jclamkinpmp@gmail.com

Using Social Media to Sustain Businesses

How can local businesses use the internet to become more profitable?

Hosted by the Greater Germantown Business Association

Philadelphia, PA, --- “The problem is most small business owners do not realize that their customer pool is online looking for them,” says business owner, JC Lamkin, President, Gypsy Lane Technologies (GLT) and member of the Greater Germantown Business Association (GGBA). "A quick drive down the 8200 to 5100 blocks of Germantown Avenue in Philadelphia will result in the realization that our area businesses are quickly folding. But, if you take a cruise on social media websites, you will begin to understand why ... prospective customers are online. These days, it's not just about having a website or the plummeting DJIA. It is about connecting with customers, establishing your brand as a leader in your industry and building relationships online. Additionally, many business owners don't realize that their customers are online discussing their product and service needs. Social media sites are now allowing businesses to develop relationships with customers. Business owners just need to learn how to properly build a strategy and tap into that customer pool."



To address the concerns around closing Philadelphia area businesses, the Greater Germantown Business Association welcomes all to attend the Free Greater Germantown Business Association’s March Program, Social Media for Business Sustainability, on Tuesday, March 10, 2009 at First Presbyterian Church in Germantown, 35 West Chelten Avenue, Philadelphia, PA 19144. The Association’s regular monthly meeting is held on the second Tuesday of every month; and, begins at 7:00 p.m. sharp with updates, the workshop immediately follows. Meeting adjourns at 8:00 p.m.

The discussion will answer the following questions:

* How do potential customers use the web to look for your products/services?

* How can neighborhood businesses use the internet to become more profitable?

* Should You Market Your Business on the Internet?

Participants should RSVP for Philadelphia Sustainable Business Social Media program

This interactive workshop will be facilitated by tech expert, JC Lamkin, PMP, president of Gypsy Lane Technologies (GLT), a professional Internet solutions company headquartered in the Germantown section of Philadelphia with training offices in Philadelpia and King of Prussia, PA. GLT specializes in best-in-class database development, website development, social media strategies, webcasting, online marketing, Flash multimedia and content management solutions. GLT features an integrated team of web consultants, creative designers, writers, coders and marketing professionals who know how to get online results. Ms. Lamkin will also be available to sign copies of her book, “Fabulous & Tech-Filled, Volume 1” .

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Contact staff writer Karen Haber-Williams at 215-843-1039 or karen.haber-williams@gmail.com.